Felbro Displays

Felbro Displays – Custom Retail Display Solutions for National Brands

Felbro Displays is a premier designer and manufacturer of custom retail displays, fixtures, and merchandising systems. Headquartered in Los Angeles with over 75 years of experience, the company serves national brands and leading retailers across cosmetics, electronics, consumer goods (CPG), fashion, and more. Felbro specializes in end-to-end display solutions—offering design, prototyping, manufacturing, logistics, and installation under one roof. Their work is known for combining creativity with functionality, helping brands enhance their in-store presence and drive sales.

Comprehensive Retail Display Services

Felbro provides turnkey services that take retail display projects from concept to completion. With in-house engineers, designers, and production specialists, they help clients transform ideas into scalable, manufacturable solutions.

Custom Display Design: Creative development and industrial design tailored to the brand, product, and retail environment.
Prototyping & Engineering: Physical and digital prototypes with material testing, structural integrity, and assembly planning.
Fabrication & Production: Full-scale manufacturing using wood, metal, plastic, and mixed media—delivering both short runs and national rollouts.
Logistics & Installation: Packaging, warehousing, distribution, and store-by-store deployment for retail campaigns and fixture rollouts.

Types of Retail Displays

Felbro manufactures a wide variety of in-store merchandising solutions built for impact, longevity, and ease of use. Their displays help brands stand out while integrating seamlessly into different retail environments.

POP Displays: Point-of-purchase displays for endcaps, countertop promotions, or impulse-buy zones.
Floor Stands: Freestanding fixtures with shelving, graphics, and modular elements for high-traffic areas.
Retail Fixtures: Permanent installations including gondolas, shelving systems, product testers, and wall displays.
Interactive Displays: Tech-enabled features such as motion sensors, digital screens, and audio elements for engagement.

Industries Served

Felbro’s client base includes top national and global brands in industries such as:

Cosmetics & Beauty: Elegant, branded displays for makeup testers, skincare products, and beauty accessories.
Technology & Electronics: Secure yet visually impactful displays for mobile accessories, headphones, and consumer devices.
Food & Beverage: Custom fixtures for packaged snacks, drinks, and promotional endcaps in grocery and convenience stores.
CPG & Retail Brands: Merchandising displays for cleaning products, personal care items, apparel, and household goods.

Why Brands Choose Felbro Displays

Decades of Experience: Over 75 years delivering displays that align with retail goals and elevate brand visibility.
In-House Manufacturing: Quality-controlled processes from concept through production ensure consistent outcomes.
Retail-Savvy Strategy: Deep understanding of store layouts, shopper behavior, and retail compliance requirements.
Nationwide Rollouts: Proven logistics infrastructure for shipping, tracking, and deploying displays across the U.S.

For brands seeking retail displays that combine structural integrity, brand storytelling, and commercial impact, Felbro Displays offers a one-stop solution built to scale and succeed at shelf level.